Wednesday 8 August 2007

Won't somebody please think of the children?

Two stories came out in the UK last week that dealt with risks or threats to 'our children'. Both mooted solutions to are censorious in character.

In the first, the Professional Association of Teachers demanded, at their annual conference, that YouTube be banned on account of 'cyber-bullying'. Some people evidently have more sense, such as the head of the BeatBullying charity (who no doubt has added to the bullying paranoia itself) who proclaimed, 'calls for social networking sites like YouTube to be closed because of cyber-bullying are as intelligent as calls for schools to be closed because of bullying.'

Secondly, following the implementation of the junk food advertising ban, The Guardian reports that marketers are following kids online, sometimes using social networking sites to created branded 'friends'. Although Ofcom's remit doesn't stretch to online advertising, The Guardian notes that, 'the Advertising Standards Authority's code of conduct was recently extended to include online marketing to children, [but] it has left open a loophole that many brands exploit. That is that anything classed as 'editorial' is exempt from the ASA code.' One fears that calls to extend these regulatory bodies' purview are not far away...
[NB: Against the contention that advertising is not a free speech issue, see this article by Brendan O'Neill].

Not to be outdone by the poms, the Australian Labor party is seeking to stop marketers using cartoons to advertise their greasy/sugary wares to children. For an attack on such nonsense, read the Manifesto Club Interest Group in Australia's blog on the subject.

Alex Hochuli

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